girlblogging is a platform documenting cultural trends emerging from online communities comprised mainly of teenage girls and young adult women. Publications created under this girlblogging umbrella will examine where trends originate and how they appear in brands, social media, popular culture, etc. It will also critically dissect the impact of such trends, some of which might include or push harmful narratives or standards about what it means to be a girl or a woman in a capitalist or consumer society.